Selfies are a common form of self-expression these days, and pretty much everyone enjoys listening to music. So you can imagine that the folks at the Lincoln Motor Company thought, “hey, why not take these two things people love and mash them together?”
The result of said fusion is the Music Selfie Experiment, a software-centric, social media marketing campaign that, to quote Lincoln’s tag line, “turn[s] your selfie into a song as unique as you are.”
The Experiment was first launched at the 2015 ESSENCE Black Women in Music event held earlier this month. In essence—pardon the pun—here’s how it works: the user uploads his or her digital self-portrait via the Music Selfie website or by tweeting it to @LincolnMotorCo. The software then scans the photo’s facial measurements, which forms the basis for an original musical track that the user can hear instantaneously.
As Lincoln states in a press release promoting the project, the goal is connect the auto company with social media-savvy customers, particularly younger ones. Lincoln hopes that users will be motivated to share their facially generated audio tracks with their friends and followers on Facebook, Twitter and other social media sites.
While we were a bit skeptical at first, we have to admit that the Music Selfie Experiment is pretty cool once you try it out. For more information about how it works, read the Lincoln Media Center press release, check out the Music Selfie Experiment website or watch the video here.
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