Without question, the Lincoln MKC commercial featuring Matthew McConaughey was one of the most buzzworthy advertising campaigns of 2014. Not only did it lend celebrity cache to Lincoln’s compact premium crossover, but comedians ranging from Ellen DeGeneres to Jim Carrey had a field day satirizing McConaughey’s portentous narration and Rust Cohle-like reflections on life.
With such great comedic options to choose from, would you believe that the funniest Lincoln MKC parody yet would come from a Texas police officer? If you don’t believe us, just watch the video below and judge for yourself:
Entitled “Live In Your Moment,” the video features Sergeant Larry Wise of the Cedar Hill Police Department riding around in a Ford Police Interceptor. Imitating McConaughey’s spacey, self-serious delivery, Wise intones that “you don’t get into police work cause it makes sense…you do it ’cause you thought it looked really cool on T.V. or ’cause med school was just outta the question.”
Wise hopes that one of the effects of the video is that it makes the police seem more human to the people they serve.
“We laugh at the same things, we enjoy the same things, and no we’re not just robots programmed to ticket and arrest,” said Wise.
CBS DFQ reported that the parody video was originally conceived as part of a police awards banquet before it made it onto the social media pages for the CHPD. Since Wise’s video was shared on social media late last month, it has received over 500,000 likes on YouTube and over 6,600 likes on Facebook.
After the debut of McConaughey Lincoln MKC ad late last year, sales of the MKC have increased 16 percent. Lincoln hopes that the MKC and redesigned MKX, which was recently introduced at the Detroit Auto Show, will drive the automaker toward higher profits in 2015 and beyond.
And if Lincoln MKC sales do improve, Lincoln might just have a funny cop in Cedar Hill, TX to thank as well.
And for great deals in the Houston, TX area on the 2015 Lincoln MKC, as well as other fine new or used Lincoln models, head on over to West Point Lincoln on 11666 Katy Freeway. We would be happy to schedule a test drive or answer any Lincoln-related questions you may have at (281) 493-2000. And if you do happen to speak to a West Point Lincoln salesperson, tell ‘em that Larry Wise sent ya!