Lincoln Launches Music Selfie Experiment to Lure Social Media Users

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Selfies are a common form of self-expression these days, and pretty much everyone enjoys listening to music. So you can imagine that the folks at the Lincoln Motor Company thought, “hey, why not take these two things people love and mash them together?”

The result of said fusion is the Music Selfie Experiment, a software-centric, social media marketing campaign that, to quote Lincoln’s tag line, “turn[s] your selfie into a song as unique as you are.”

The Experiment was first launched at the 2015 ESSENCE Black Women in Music event held earlier this month. In essence—pardon the pun—here’s how it works: the user uploads his or her digital self-portrait via the Music Selfie website or by tweeting it to @LincolnMotorCo. The software then scans the photo’s facial measurements, which forms the basis for an original musical track that the user can hear instantaneously.

As Lincoln states in a press release promoting the project, the goal is connect the auto company with social media-savvy customers, particularly younger ones. Lincoln hopes that users will be motivated to share their facially generated audio tracks with their friends and followers on Facebook, Twitter and other social media sites.

While we were a bit skeptical at first, we have to admit that the Music Selfie Experiment is pretty cool once you try it out. For more information about how it works, read the Lincoln Media Center press release, check out the Music Selfie Experiment website or watch the video here.

And for great deals on the best Lincoln vehicles in the greater Houston area, visit West Point Lincoln today! As a certified Lincoln Black Label dealership, we’re able to provide luxury vehicles for even the most discerning customer. Our extensive inventory includes everything from luxury SUVs like 2015 Lincoln Navigator to premium crossovers like the 2015 Lincoln MKC, along with many more great brands. Stop by in person at 11666 Katy Freeway or give us a call at (281) 493-2000 so we can set you up in a great new or used Lincoln.

Lincoln and Google Create a Smart App to Make Driving Simpler

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If you a Lincoln owner who habitually loses the keys to your vehicle, or who can’t keep track of where you parked, we have a story that will interest you.

The Lincoln Motor Company, in association with Google, announced that it has built an Android mobile app that will allow owners to remotely start, lock, unlock and locate their vehicles from any location. The free MyLincoln Mobile app is the first of its kind to seamlessly integrate with Google Now cards, thereby allowing Android users the ability to access preferred searches, weather reports, traffic routes and other useful information.

Matt VanDyke, Director for Global Lincoln Marketing, says that the convenience of the MyLincoln Mobile app will be of great benefit to users.

“Delivering unique experiences for the luxury client throughout ownership is fundamental to Lincoln,” said VanDyke. “By innovating with leading tech companies, we have an opportunity to personalize the ongoing interaction between the customer and the vehicle.”

One of the more useful applications of the MyLincoln Mobile app is that it enables Lincoln owners to schedule remote starts for the vehicle based on a specific, prescheduled date and time in the Google Now card. The app can also automate the Lincoln’s heating or air conditioning units based on in-vehicle temperature settings.

For now, MyLincoln Mobile connects with a few select Lincoln models, namely the 2015 Lincoln MKC and MKZ, through a modem embedded in those vehicles. The app will also connect with the 2016 Lincoln MKX when that vehicle is launched in Fall 2015.

While you’re waiting for the 2016 MKX to arrive, we invite you to check out the great new and pre-owned Lincoln cars we currently have available at West Point Lincoln. Our dealership on 11666 Katy Freeway is ready and able to serve your Lincoln needs today!