McConaughey Gives Fans the Silent Treatment in New Lincoln MKX Ads

mcconaughey-lincoln-mkzLast year, Matthew McConaughey took America by storm by starring in a series of commercials for the Lincoln MKC, MKZ and MKZ Hybrid. The spots featuring McConaughey’s spacy soliloquies quickly became some of the most buzzworthy ads of 2015. It’s no longer that Lincoln would want to recapture that magic, which is why they’ve enlisted the Oscar-winning actor to appear in a new round of spots for the all-new Lincoln MKX crossover.

One notable change with the new MKX spots is that we won’t get to hear McConaughey’s distinctive Texan drawl in them. Instead, McConaughey stays silent throughout the three commercials that comprise the MKX campaign. In addition, this new round of Lincoln ads will not be a solo affair, as McConaughey interacts with a series of characters designed to expand the creative scope of the McConaughey-Lincoln advertising experience.

While we don’t hear McConaughey’s voice in the Lincoln MKX ads, he offers some thoughts about the new Lincoln project as only an actor of his stature could.

“What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve,” McConaughey said in a statement. “It’s exciting to have the freedom to explore and create new narratives.”

Gus Van Sant, the acclaimed director of such films as Good Will Hunting and Milk, is behind the camera to direct the Lincoln MKX spots. Besides being beautifully shot, the jazzy soundtrack and high-class settings offers a radical departure from 2014’s successful campaign.

According to Lincoln Group Marketing Manager John Emmert, the ad campaign for the all-new Lincoln MKX SUV will center on a multi-part storyline that will unfold over the course of three television spots that all sport the catchphrase, “The Feeling Stays With You.” The running storyline consists of three parts: a minute-long ad entitled Welcome and two 30-second spots, Arrival and Winning Hand.

The all-new McConaughey-Van Sant Lincoln MKX ads will begin airing this Saturday during college football games on ABC and on Sunday during NFL games on CBS and Fox. However, if you don’t want to wait that long, you can view all three parts of the MKX series now by viewing the videos below:

Welcome

Arrival

Winning Hand

Matthew McConaughey to Appear in New Lincoln MKX Ad

mcconaughey-lincoln-mkc-mkz-mkxThe commercials Matthew McConaughey did for the Lincoln MKC and MKZ vehicles constitute one of the most popular—not to mention imitable—ad campaigns of this past year. For those of you who couldn’t get enough of the Oscar-winning actor, you’re in luck. McConaughey will contribute his rakish good looks and laconic Texan drawl to the redesigned 2016 MKX midsize crossover.

Lincoln spokesperson Stephanie Cesareo touted the positive effect McConaughey’s involvement has had on the Lincoln brand.

“We started a collaboration with Matthew McConaughey last year, and it is working very well,” said Cesareo in remarks quoted by Automotive News.

Now that’s an understatement. Since McConaughey’s MKC spot was first posted on YouTube this past September, it has had over 6.4 million views and sales of the MKC increased by 25 percent since its debut. Or to quote the understated Cesareo, “[i]t was an interesting development for the brand.”

According to Cesareo, McConaughey’s MKX ads will be a multiplatform campaign that takes a different approach from the actor’s previous MKC spots. The stated rationale for the divergence is that the two models cater to different clientele and should therefore speak to different audiences.

Indeed, the MKX spots promise to “dial up the swagger factor,” according to Lincoln group marketing manager John Emmert as quoted by the Detroit Free Press. Instead, the new MKX ads will focus on the crossover’s technological perks, including a 2.7-liter EcoBoost V6 engine and Revel audio system. So in other words, there’ll probably be less spacy monologues from McConaughey and more focus on the MKX itself. Seems like a wise move to us.

You can purchase an all-new Lincoln MKX right now at West Point Lincoln and other fine dealerships, but you’ll have to wait until September 12 to see McConaughey riding around in one.

The Lap of Luxury: Introducing the Lincoln Continental 30-Way Seats

30-way-adjustable-seatsSeat comfort is an underrated aspect of the car ownership experience. Sure, you want a car that looks pretty and drives well, but what’s the point if you feel uncomfortable? Whether it’s a long commute to and from work, or an extended road trip, you as a driver want seats that are supple enough to conform to your body yet sturdy enough to support you for the long drive ahead.

That’s where the Lincoln Motor Company and its Continental Concept car come in. With its all-new 30-way seat technology, Lincoln is promising “a seat that feels as if it were personally tailored for you each time,” to quote Ford Global Seat Systems Technical Specialist Jonathan Line. They’re called 30-way seats because there are 30 points of adjustment, including the seat track, head restraint, cushion extension, thigh support and lumbar support.

The 30-way adjustable seating that can be found in the Continental Concept relies on a comfort carrier suspension system. Made from plastic and a thin foam layer—along with an overlay of Venetian leather—the comfort carrier supports the passenger’s neck and shoulders thanks to a flexible design that conforms to the body’s individual shape.

In addition, the Continental seats are outfitted with two adjustable thigh cushions that can extend or contract as needed. Each leg can be adjusted independently of the other, thereby allowing the driver to rest one leg while the other is in use.

Since the return of the Continental brand was first announced, we’ve sough to provide recent updates about its design and production. Lincoln is obviously trying to meet the high expectations of their discriminating clientele. To that end, the Continental’s seat technology is patterned after first-class airplane seating that, according to Line, “goes beyond the one-size-fits-all design.”

Aside from the features already mentioned, the 30-way seats have other cool perks. For instance, drivers who need to chillax during stressful rush-hour traffic, the seats for the Continental Concept are outfitted with massage functions in the back and cushion that massage the driver’s leg and lower back muscles. Also, the seats can be heated or cooled according to the needs of the vehicle occupants.

If that’s not all, even the seat’s “buttcheeks” can flex to accommodate the posterior of its passengers—and yes, you read that last part correctly. Don’t believe us? Just view the video below to see the seat in action!

2017 Lincoln Continental: Made in the USA

all-new-lincoln-continentalWhen you purchase a 2017 Lincoln Continental at your local Ford dealership sometime next year, you’ll be the proud owner of an American-made vehicle. That’s because John Fleming, global manufacturing chief for Lincoln, recently revealed plans to produce the Lincoln Continental at the Flat Rock Assembly Plant in Flat Rock, MI.

The Flat Rock Assembly Plant slated to produce the highly anticipated luxury sedan currently staffs 3,100 employees. Ford says it has no plans at present to hire additional workers to meet the increased demand.

Now in existence for 28 years, the plant in Flat Rock also manufactures the Mustang and Fusion. It’s been over two decades since Ford vehicles like the Lincoln Continental, Mark VIII and Town Car were produced in the Midwest. Moreover, it’s been close to14 years since a Continental was last manufactured.

While Fleming wasn’t forthcoming with additional production details about the Lincoln Continental, he predicted that it would “do very, very well.”

In addition, the city of Flat Rock will be celebrating its 50th anniversary this year, so Lincoln fans should anticipate a Continental-themed celebration when the time comes.

Waiting for the Lincoln Continental to make its triumphant return to dealership floors is going to take a while. In the meantime, you can stop by West Point Lincoln in Houston, TX to take a look at our new Lincoln cars as well as our quality pre-owned cars. Contact us today to schedule a test drive in a Lincoln MKC, Lincoln MKS or Lincoln MKX luxury vehicle today—you’ll be glad you did!

Image Credit: Car and Driver

Now Hear This: Revel Audio Debuts for 2016 Lincoln MKX

harman-international-revel-audio-systemLincoln owners are accustomed to high-end vehicle features—why should it be any different with their audio systems? Thus, it should come as little surprise to learn that Lincoln partnered with Harman International, a premium audio equipment manufacturer, to create two exclusive audio systems for the recently released 2016 Lincoln MKX.

Both audio system options will include loudspeakers from Harman’s award-winning Revel brand, which will make its automotive debut with the 2016 MKX midsize luxury crossover. Consumers can choose between a 13-speaker Revel audio system option and a 19-speaker Revel Ultima option.

According to Soo Kang, Lincoln interior design chief, it was vital that the onboard Revel audio systems were both aesthetically pleasing and technologically precise.

“We worked closely with Revel engineers to create an audio system unique to the luxury car market,” said Kang. “The design of the vehicle interior and the design of the audio system work harmoniously, creating something that is not only beautiful to the eye but also to the ear.”

Lincoln and Harman spent hundreds of hours collaborating on the project over the course of three years, so few stones were left unturned in creating a system that seeks to heighten consumer expectations of what a vehicle’s audio system can be.

According to Kevin Voecks, Revel product development manager, one of the development team’s key concerns was crafting a Science of Sound so that “the placement, tuning, calibration and number of speakers are unique to each Lincoln model.” In combination with their use of psychoacoustics, or the science of sound perception, the Revel audio systems promise to deliver an exquisite audial experience for listeners.

The level of scientific and technological know-how that went into developing the Revel audio systems is certainly impressive. You can learn more about Ravel’s Science of Sound by watching the video below:

 

Looking for an all-new Lincoln MKX sport utility vehicle in the greater Houston area? Then there’s only one dealership for you—West Point Lincoln! Located on 11666 Katy Freeway in Houston, TX, West Point Lincoln has new and pre-owned Lincoln MKX vehicles that you’re sure to love. Come check out these and our other fine luxury vehicle options today!

2016 Lincoln MKX Receives a Reduced Price Point

2016-lincoln-mkxAuto enthusiasts anticipating the release of the 2016 Lincoln MKX later this fall have some added good news to look forward to—the 2016 MKX will cost customers $800 less than its predecessor.

Pricing for the 2016 MKX starts at $39,025, which will get car buyers a no-frills version of Lincoln’s latest mid-size crossover. Drivers looking for added amenities have four 2WD options: Premiere ($39,025), Select ($42,315), Reserve ($46,080) and Black Label ($54,240). For AWD, customers can expect to spend an additional $2,495 per trim level.

What can Lincoln MKX customers expect for their money? For starters, they can expect superior quality and craftsmanship fitting for a high-quality luxury vehicle. Other unique features of the 2016 MXK include softer side panels and door armrests, an extra-strength dead-pedal area, and scratch-resistant stainless steel doors and tailgate.

More information about the 2016 Lincoln MKX can be found on the Lincoln Media Center page or by reading the West Point Lincoln Blog. And should you want to test drive a 2015 Lincoln MKX so you know what to expect for 2016, then stop by West Point Lincoln on 11666 Katy Freeway today!

Image credit: Motor Authority

Celebrate the 4th of July with Free Houston Events

Fireworks over Houston, TexasWhether you’re grilling meat or driving an all-new Lincoln vehicle, the 4th of July is a great time to celebrate the summer. For those looking for some fun this 4th, here are five free Houston events to consider.

July 4 Weekend Celebration
CityCentre
800 Sam Houston Pkwy.
July 2-5, starts at 7 pm

CityCentre is hosting a 4th of July extravaganza that features live concerts during each night of the four-night event. Acts scheduled to appear at the free Houston event include Grady Gaines, the Texas Unlimited Band and The Coconuts. In addition, a fireworks display is scheduled for 9:30 pm on the 4th.

4th of July Celebration
Bayou Bend Collection and Gardens
6003 Memorial Drive
July 4, 1-5 pm

Bayou Bend Collections and Gardens, in affiliation with the Museum of Fine Arts, Houston, is home to one of the largest collections of American decorative arts and paintings in the world. So it’s only natural that they would host their own 4th of July event. Visitors to this free Houston event will be treated to what the organizers are calling “an extravaganza of Americana.” In addition to performances, activities and refreshments, there will be a live reading of the Declaration of Independence at 3 pm, followed (naturally) by birthday cake.

Freedom Over Texas
Eleanor Tinsley Park
500 Allen Parkway
July 4, 4-10 pm

Freedom Over Texas is the official 4th of July event for the city of Houston and offers one of the more impressive combinations of fun activities, national and local musical talent, and a Texas-sized fireworks blowout. This year’s event, sponsored by Southwest Airlines, will feature country superstar and Houston native Clint Black and well as singer-songwriter Josh Turner. The evening climaxes with a Citgo-sponsored fireworks spectacular that begins shortly after 9:30 pm.

Technically, this event is not free to the public but the admission charge is nominal: $5 for adults who purchase their tickets before June 1st, $8 for purchases made between June 1st and July 3rd, and $10 on the day of the show.

18th Annual Red, Hot & Blue Festival
Town Green Park
2099 Lake Robbins Dr.
July 4, 6-10 pm

This free Houston event actually takes place in three different sites in The Woodlands: Town Green Park, Hughes Landing and The Woodlands Waterway. Guests in all three locations will be treated to fun, free festivities like face painting, vendor booths, concessions and more, culminating in a fireworks extravaganza at night.

A Star-Spangled Salute
Miller Outdoor Theatre
6000 Herman Park
July 4, starts at 8:30 pm

Guests to this free Houston event on the 4th of July will be treated to a live performance of Tchaikovsky’s 1812 Overture as led by Principal POPS Conductor Designate Steven Reineke, as well as a fireworks display courtesy of the Miller Theatre Advisory Board. The Star-Spangled Salute is part of the ExxonMobil Summer Symphony Nights. Tickets for the event will be available on July 4th at the Miller Outdoor Theatre box office between the hours of 10:30 am and 1 pm.

For more information about free Houston events on the 4th of July, visit the Things to Do in Houston, Texas page.

Image Credit: Houston Matters

Ford Forced to Recall Over 400K Vehicles

ford-lincoln-vehicle-recallsAuto recalls due to defective or dangerous parts has been one of the major industry trends of 2015. You can now add the Ford Motor Company to the list of automakers to issue safety recalls for its vehicles in the aftermath of four reported accidents that occurred due to potential power steering issues.

Nearly 423,000 model-year Ford and Lincoln vehicles were recalled in North America due to defective electric power steering. The models affected by the recall include 2011-13 Ford Taurus and Flex vehicles, 2011-13 Lincoln MKS and MKT vehicles, 2011-12 Ford Fusion and Lincoln MKZ sedans, and 2011 Mercury Milan sedans.

The main defect with the recalled Ford and Lincoln vehicles involves a sudden loss of power steering. A connection problem in the electrical steering system leads the vehicle to default to manual steering exclusively. Loss of power steering can potentially lead to road accidents, particularly when taking a curve or driving at slower speeds.

To resolve the connection problem, Ford has proposed two solutions. One solution is to update the power steering control module software and the other to replace the steering gear. Ford dealerships can make either fix for recall-eligible models.

In addition the Ford vehicle recalls in North America, recalls are also slated for approximately 19,500 2015 Ford Mustang autos, specifically those sold in the U.S. and Canada with a 2.3-liter engine.

These model-year Mustangs are prone to elevated underbody temperatures that could lead to fuel leaks if the fuel tanks and vapor lines get overheated. Dealers will replace the fuel tank shield for any affected Mustang vehicle. With 2015 Mustangs taken into account, the recall total for Ford is 442,500 vehicles.

Ford was forced to issue the recall in the wake of complaints logged by the National Highway Traffic Safety Administration regarding power-steering failures with certain Ford vehicle models. The NHTSA investigated over 500 related complaints and a class-action lawsuit has been filed concerning additional Ford vehicle performance issues.

For more information about the recall, you can contact Ford Motor Company’s customer service line at 866-436-7332.

If you’re having issues with your Ford or Lincoln, don’t hesitate to visit West Point Lincoln’s Service and Repair Department located on 11666 Katy Freeway! Our highly qualified technicians are available to resolve any and all performance issues in a timely manner. To schedule an appointment, just call 281-506-0363.

Lincoln Making Inroads in Tough Chinese Auto Market

2015-lincoln-mkxThe Lincoln Motor Company has fought hard to make inroads in the highly competitive Chinese automobile market since re-entering it in 2014. To this end, Lincoln is taking several huge steps, including increasing the number of dealerships from 11 to 60 and premiering the all-new Lincoln MKX at the Shanghai Auto Show (pictured).

In addition, Lincoln will be outsourcing production of the highly anticipated Lincoln MKX to the company’s plant in Hangzhou, China in 2017. As proof of its commitment, Lincoln spent $760 million in building its Lincoln plant in Hangzhou.

Lincoln is working hard in other ways to capture the imagination of Chinese consumers, particularly the highly desired demographic of college-educated Chinese between the ages of 25 and 35. One of the company’s key initiatives is The Lincoln Way, a Lincoln dealership experience that caters to customers by providing them with a dedicated Lincoln Team and a tearoom where they can wait and relax.

It’s not just the MKX that Lincoln hopes will have a huge impact in the Chinese market. Lincoln has made significant inroads in marketing its Lincoln Continental, which they hope can compete in China’s burgeoning luxury vehicle market.

Regrettably for Lincoln, they’ll have to play catch-up. They entered the Chinese auto market with great fanfare when they launched the Lincoln Navigator in 2005 but never demonstrated consistent staying power, according to Jeff Cai of J.D. Power China.

“Had they maintained [promotion of the Navigator], they would be ahead of everyone else,” said Cai. ‟That is very unfortunate.”

With that lost opportunity in the rearview mirror, Lincoln is attempting to forge ahead by researching how Chinese consumers perceive their brand. Lincoln found that car buyers in China value luxury brands with an established history and culture, in addition to placing a premium on exterior and interior styling.

Even Lincoln China President Robert Parker was surprised to find how well regarded the Lincoln brand is in China.

“They actually held it in much higher regard than we anticipated,” said Parker in an interview for WardsAuto.

In China, the automobile industry is a big business—even bigger, arguably, than in America, as the demand for cars among upwardly mobile Chinese continues to expand. Between 2008 and 2013, vehicle sales in China exploded: the high-water mark was 22 million units sold in 2013, making China the world’s leading auto market.

If you’re in the market for 2015 Lincoln MKX SUVs, you’ve come to the right place! West Point Lincoln, conveniently located on 11666 Katy Freeway, has a great assortment of new and pre-owned Lincoln luxury vehicles that you’re sure to love!

Ford Brings Old-School Luxury into the 21st Century with the Lincoln Continental Concept

lincoln-continental-concept-2015People have been buzzing—including us—about the Lincoln Continental Concept since its unveiling at the New York International Auto Show earlier this month. Since that time, a few precious details have trickled out about the Lincoln Continental sedan set to debut in 2016.

What we do know is that the concept will feature a Lincoln-exclusive 3.0-liter engine modeled after Ford’s EcoBoost twin-turbo V6. In addition, the Continental’s architecture will apparently be modeled after the Ford Fusion and Lincoln MKZ sedans, except wider and more stylized.

In an interview held during the New York Auto Show, Ford President and CEO Mark Fields summarized the vehicle’s appeal.

“We committed to a full-size luxury sedan, so we’re introducing our Lincoln Continental Concept and this really represents, for us, the future of what we call ‘quiet luxury,’ which is around elegance, it’s around effortless power, and it’s around a serene and relaxed interior.”

Other notable high-end features of the upcoming Lincoln Continental include a wide, reclining backseat, separate climate controls, and even some creature comforts such as a champagne cooler. Borrowing design concepts from the aerospace industry, the Continental concept retains the sleek, sophisticated lines that set Lincoln vehicles apart from the competition.

While using a brand name for the past, Ford hopes that the 2016 Lincoln Continental will become a luxury auto stalwart in the future.

At West Point Lincoln, your new and pre-owned Lincoln dealership serving the greater Houston area, we provide our customers with a wide variety of luxury vehicles. While our website can provide you with all the information you’ll need, we’d be happy to answer any questions you might have about our vehicle stock. For more information, visit us in person at 11666 Katy Freeway today!

And if you haven’t yet seen the Lincoln Continental Concept, here’s your first look courtesy of YouCar: