Lincoln Fresh Take Ad Campaign Highlights Refined Aviator Performance

Lincoln Fresh Take | Houston, TX

A new Lincoln Fresh Take ad campaign has launched, starring the all-new Aviator SUV with Matthew McConaughey at the wheel. The new campaign focuses on the refined performance and premium features of the Aviator.

McConaughey compares the thrilling performance of the Aviator to “amped-up, over-tuned” engines that can be found throughout the industry. He says that unlike these other brands, “performance that just leaves you feeling good” is what Lincoln is all about.

The new ad, titled “Fresh Take On Movement,” features dramatic special effects enhanced by an original score performed by the Detroit Symphony Orchestra.

The Aviator comes standard with a turbocharged 3.0-liter V6 rated at 400 horsepower and 415 lb-ft of torque. You can get even more power on the Grand Touring trims, which feature a plug-in hybrid version of the same engine. It delivers a combined output of 494 horsepower and best-in-class 630 lb-ft of torque.

With either powertrain choice, the Aviator will give you refined performance matched by its sophisticated elegance and advanced technology. Some of the technology available on the Aviator includes innovative features like Phone As A Key, Lincoln drive modes, and Lincoln Co-Pilot360™ Plus. You don’t have to be Matthew McConaughey to appreciate the performance of the new Lincoln Aviator. You too can get behind the wheel of this refined SUV at West Point Lincoln.

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